Creativity Serving Culture

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About this episode

How can creativity help preserve cultural identity and pass it on to future generations? We speak with Lujain Abulfaraj, Founder and Creative Director of Akwan, about the role of creative industries in interpreting culture thoughtfully and making it meaningful to younger audiences. The conversation explores children's design, cultural responsibility, the balance between authenticity and innovation, and how creative work can contribute to the continuity of cultural identity.

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